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Using a Web-Based Motivational Interview to Enhance Donor Motivation, Intention, and Behavior

Livitz, Irina E.
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1525860038297404

Abstract Details

2018, Doctor of Philosophy (PhD), Ohio University, Clinical Psychology (Arts and Sciences).
Background: Repeat donors are essential to the maintenance of a stable and safe blood supply. Interventions intended to motivate these donors to return can be costly and time consuming. The current study aimed to examine the effect of Mi Donation, a web-based intervention informed by motivational interviewing and Self Determination Theory, on donor intention, motivation, and donation behavior. Study Design and Methods: Participants were assigned to either the Mi Donation or Knowledge Interview control group. They completed measures of extended Theory of Planned Behavior constructs, self-determined motivation, and psychological need support at pre-intervention, two days after the intervention, and again 7 weeks after enrolling in the study. Donor return data was collected 6 months post study enrollment. Results: Significant main effects of group were observed for pre-intervention to first follow-up change in intention and self-efficacy, reflecting greater increases in donation intention and self-efficacy in the Mi Donation versus Knowledge Interview groups. In addition, women, in the Mi Donation group reported greater autonomy, competence, and relatedness as compared to the Knowledge Interview group at both first and second follow-up. A marginally greater proportion of men in the Mi Donation group attempted to donate at 6-month follow-up, compared to the Knowledge Interview group. Among women, no direct effect of Mi Donation was observed on donor return. However, a path analysis revealed a mediating effect between group and internal motivation of autonomy and relatedness, which predicted intention and return behavior among women. Conclusions: Web-based interviewing may be a promising method of enhancing donor intention, motivation, and behavior for some donors.
Christopher France, PhD (Advisor)
Julie Suhr, PhD (Committee Member)
Jeffrey Vancouver, PhD (Committee Member)
Ryan Shorey, PhD (Committee Member)
Elizabeth Beverly, PhD (Committee Member)
77 p.
Health; Psychology
blood donation; motivational interviewing

Recommended Citations

Citations

  • Livitz, I. E. (2018). Using a Web-Based Motivational Interview to Enhance Donor Motivation, Intention, and Behavior [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1525860038297404

    APA Style (7th edition)

  • Livitz, Irina. Using a Web-Based Motivational Interview to Enhance Donor Motivation, Intention, and Behavior. 2018. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1525860038297404.

    MLA Style (8th edition)

  • Livitz, Irina. "Using a Web-Based Motivational Interview to Enhance Donor Motivation, Intention, and Behavior." Doctoral dissertation, Ohio University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1525860038297404

    Chicago Manual of Style (17th edition)

ohiou1525860038297404
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© 2018, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.