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Transmedia Storytelling Through the Lens of Independent Filmmakers: A Study of Story Structure and Audience Engagement

Bozic, Sonja
http://orcid.org/0000-0002-9032-7706
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou154152508641946

Abstract Details

2018, Doctor of Philosophy (PhD), Ohio University, Mass Communication (Communication).
Transmedia is the practice of spreading content over multiple delivery channels to create a more immersive experience for the audience. In a transmedia project, the sum of its parts is always bigger than each individual part, but each individual part, while creating its own unique contribution to the overall project, also has to contain the key premises of the main story. This study explains what transmedia is and how transmedia content creators translate their concept and/or idea for a story into a storyworld for multiple platforms. This exploratory case study research focuses on transmedia content creation in independent production as it expands narrative structures from film to other media, guided by the assessment of audience engagement, as a type of approach to storytelling (narrative or documentary). The study examines organic transmedia story content and audience engagement in four projects: Zenith, Body/Mind/Change, Question Bridge, and The Deeper They Bury Me. Formal in-depth interviews were used as a data-gathering tool for case study evidence, on the premise that interviews are key to uncovering a participant’s motives and techniques for executing them. The point was to learn about story development from the practical strategies of the four selected transmedia creators. The data were divided into two groups: 1) story structure as determined by creators and 2) the likelihood of audience engagement. Textual Analysis was used to look at the story content of the selected projects and to analyze audience engagement. All the projects demonstrate that using multiple platforms expands the dimensions of the story. Each project was different, had a different approach, and required different details in the incubation and production phases.
Joseph Slade (Committee Chair)
Roger Cooper (Committee Member)
163 p.
Communication; Film Studies; Mass Media; Multimedia Communications
Transmedia; New Media; Story Structure; Audience Engagement; Multi-platform storytelling; Immersive; Interactive;

Recommended Citations

Citations

  • Bozic, S. (2018). Transmedia Storytelling Through the Lens of Independent Filmmakers: A Study of Story Structure and Audience Engagement [Doctoral dissertation, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou154152508641946

    APA Style (7th edition)

  • Bozic, Sonja. Transmedia Storytelling Through the Lens of Independent Filmmakers: A Study of Story Structure and Audience Engagement. 2018. Ohio University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou154152508641946.

    MLA Style (8th edition)

  • Bozic, Sonja. "Transmedia Storytelling Through the Lens of Independent Filmmakers: A Study of Story Structure and Audience Engagement." Doctoral dissertation, Ohio University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou154152508641946

    Chicago Manual of Style (17th edition)

ohiou154152508641946
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© 2018, all rights reserved.
This open access ETD is published by Ohio University and OhioLINK.