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A Multi-Criteria Order Fulfillment Model for a Multi-Marketplace E-Retail Start-Up

Uran, Korhan
http://orcid.org/0000-0002-7904-7164
http://rave.ohiolink.edu/etdc/view?acc_num=ohiou156569459660936

Abstract Details

2019, Master of Science (MS), Ohio University, Industrial and Systems Engineering (Engineering and Technology).
The issue considered in this research involves a customer order scheduling problem examined in the case of a retailer delivering orders for online sales that take place in multiple marketplaces. In this setting, the goal of the company is to gain market share, by attaining high levels of customer retention, by registering good buyer reviews to improve conversion rate and to improve search engine results pages performance. Therefore, the goal of the scheduler is to maximize overall customer satisfaction and effectiveness in multiple periods. Customer satisfaction is defined as a factor of number of orders delivered before their due date, the average tardiness of all orders and the maximum tardiness of orders in the system during a period, and how long an order stays in the system on average. The effectiveness is defined by overall costs that dictate the competitiveness of company prices. In the listing phase, to maximize market coverage, the retailer determines which marketplaces the products can be listed on with profit, under the constraints of promised delivery time, shipping cost and resale prices. The optimal supplier and courier are then determined for cost minimization. Under these predetermined conditions, orders are placed, and items arrive to the retailer, a math model searches for optimal schedule of shipments to maximize overall customer satisfaction with the end goal of increased future sales. The results are compared to a priority rule combination.
Gursel Suer, Prof (Advisor)
146 p.
Industrial Engineering
E-Retail; Start-Up; Multi-Criteria; Multi-Marketplace; Order Fulfillment; Math Modeling; Customer Order Scheduling Problem; Mixed Integer Programming

Recommended Citations

Citations

  • Uran, K. (2019). A Multi-Criteria Order Fulfillment Model for a Multi-Marketplace E-Retail Start-Up [Master's thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou156569459660936

    APA Style (7th edition)

  • Uran, Korhan. A Multi-Criteria Order Fulfillment Model for a Multi-Marketplace E-Retail Start-Up. 2019. Ohio University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ohiou156569459660936.

    MLA Style (8th edition)

  • Uran, Korhan. "A Multi-Criteria Order Fulfillment Model for a Multi-Marketplace E-Retail Start-Up." Master's thesis, Ohio University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou156569459660936

    Chicago Manual of Style (17th edition)

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This open access ETD is published by Ohio University and OhioLINK.