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The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach

Romero, Joshua Paul
http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495

Abstract Details

2008, Master of Arts, Ohio State University, Communication.
This study explores the effects of priming and its relationship to selective exposure to advertisements featuring ideal and non-ideal body shapes. Self-esteem and body satisfaction are explored as possible predictors of selective exposure to different body shapes when primed to activate body shape as the dimension of comparison. An experiment using male undergraduate students was conducted. Participants were randomly assigned to browse one of two magazines – one with articles serving as a body shaping prime and the other with neural articles serving as an unprimed condition. Browsing of the magazine pages was unobtrusively recorded as a measure of selective exposure. Regression analysis was used to determine possible differences in selective exposure to pre-tested advertisements featuring models with ideal and non-ideal body shapes. Only one of the hypotheses was confirmed. The discussion focuses on explanations of the findings based on alternative applications of social comparison theory and broader social issues.
Silvia Knobloch-Westerwick (Advisor)
Osei Appiah (Committee Member)
59 p.
Communication; Marketing; Mass Media; Social Psychology; Sociology
selective exposure; priming; advertising; self-esteem; body satisfaction; men; health; media; magazine

Recommended Citations

Citations

  • Romero, J. P. (2008). The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495

    APA Style (7th edition)

  • Romero, Joshua. The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach. 2008. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495.

    MLA Style (8th edition)

  • Romero, Joshua. "The effects of priming body shape on men’s selective exposure to magazine advertising featuring models with ideal and non-ideal body shapes: A social comparison approach." Master's thesis, Ohio State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=osu1211985495

    Chicago Manual of Style (17th edition)

osu1211985495
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© 2008, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.