Connecting the student experience to the alumni relationship is important for colleges and universities as administrators seek to promote the institution, maintain contact with graduates and to increase development funding. Understanding the organizational experience and structure that may influence alumni engagement will in turn benefit the institution. The study asks what are the possible influences on members of student organizations that promote alumni activity, what are the relevant environmental influences, organizational culture and group values, and does the structure of the organization impact the relationship between the individual and the entire group?
The Ohio State University Men’s Glee Club and Marching Band were selected for comparison because of their similar organizational characteristics but different levels of alumni activity. The study consisted of a mixed-method electronic survey distributed to the active and alumni members. Survey items collected information on the organizational culture and values that influence the alumni activity. Environmental observations, performances attendance and individual interviews supplemented the survey data.
Findings on the use of culture, environment and perception of values illuminate the difference of alumni activity between the two organizations. Aspects of the organizational experience identified by both active and alumni members that influenced their desired and actual involvement as an alumnus were defined roles and responsibilities of membership, transmission of traditions and use of symbols throughout generations, exclusiveness of the organization and clearly articulated forms of alumni engagement. The organization’s intentional use of culture, structure of environment and reinforcement of group values during the student experience led the alumni to maintain their connection with the organization post graduation; comparison of survey responses from the active and alumni respondents found consistency in rankings and scoring, supporting the hypotheses. Findings from the study illustrate the difference in the two organization’s alumni activity and provide insight for university administrators and organization leaders on effective use of culture, environment and transmission of values for enhancing the student experience and increasing alumni activity.