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Political Entertainment Media and the Elaboration Likelihood Model: A Focus on the Roles of Motivation and Ability

LaMarre, Heather L.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1247862649

Abstract Details

2009, Doctor of Philosophy, Ohio State University, Communication.
This dissertation extends the Elaboration Likelihood Model (ELM) to the study of political communication. In particular, the project focuses on the role of ability and motivation, relative to contact with a variety of political entertainment media messages, on cognitive elaborations. Two studies were conducted to examine these political entertainment processes and effects. The first study was a 2 (ability: low, high) x 2 (media stimuli: The Daily Show, Anderson Cooper 360o) between-subjects design that examined individual-level cognitive elaboration and attitudes about the AIG executive bonus scandal involving government bailout funds. The second study was a 2 (motivation: high, low) x 2 (media stimuli: Sicko, Sicko and An American Carol) between-subjects design that examined individual-level cognitive elaboration and attitudes concerning nationalized healthcare. Results replicated traditional ELM findings. Ability and motivation had direct effects on individual-level elaboration. The main effects of ability and motivation were also found for issue-relevant and positively valenced thoughts. Message directly influenced individual-level elaborations, including total and issue-relevant thoughts. Additionally, interactions between message and ability were found for source credibility, counter-arguments, and media engagement. Results are interpreted and a discussion relevant to the findings is offered. Finally, suggestions for bridging divides between narrative and rhetorical persuasion theory within the context of political entertainment research are outlined as future research.
Lance Holbert, PhD (Advisor)
David Ewoldsen, PhD (Committee Member)
Silvia Knobloch-Westerwick, PhD (Committee Member)
Michael McCluskey, PhD (Committee Member)
211 p.
Communication
ELM; politics; entertainment; persuasion; narrative persuasion; attitudes; political communication

Recommended Citations

Citations

  • LaMarre, H. L. (2009). Political Entertainment Media and the Elaboration Likelihood Model: A Focus on the Roles of Motivation and Ability [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1247862649

    APA Style (7th edition)

  • LaMarre, Heather. Political Entertainment Media and the Elaboration Likelihood Model: A Focus on the Roles of Motivation and Ability. 2009. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1247862649.

    MLA Style (8th edition)

  • LaMarre, Heather. "Political Entertainment Media and the Elaboration Likelihood Model: A Focus on the Roles of Motivation and Ability." Doctoral dissertation, Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1247862649

    Chicago Manual of Style (17th edition)

osu1247862649
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© 2009, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.