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Inducing Hypocrisy as a Means of Mass Persuasion

Dossett, Angela Poe
http://rave.ohiolink.edu/etdc/view?acc_num=osu1249582594

Abstract Details

2009, Master of Arts, Ohio State University, Communication.
Cognitive dissonance research has shown that inducing people to feel hypocritical by making them mindful of their positive attitude toward a behavior and their failure to always act in compliance with this attitude can lead to an increased adoption of attitude consonant behaviors. However, the method by which hypocrisy is typically induced is not conducive to mass campaigns. In the context of recycling, this study extends existing literature by comparing the effect of hypocrisy induction in a traditional, lab-based format with a computer-based format, considering not only behavioral consequences but also attitudinal and self-efficacy outcomes as well. Additionally, I investigate how initial attitudes moderate the effect of the hypocrisy manipulation. While induced hypocrisy did result in an increase in behavioral intentions to recycle and an increase in importance of attitudes toward recycling, these effects were limited to the traditional, lab-based condition. The computer-based hypocrisy induction had no effect on behaviors, attitudes or self-efficacy. Only initial attitudes moderated the effect of hypocrisy induction on attitude importance. Again, the relationship was limited to the traditional, lab-based condition.
Andrew Hayes, PhD (Advisor)
David Ewoldsen, PhD (Committee Member)
61 p.
Communication
cognitive dissonance; hypocrisy

Recommended Citations

Citations

  • Dossett, A. P. (2009). Inducing Hypocrisy as a Means of Mass Persuasion [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1249582594

    APA Style (7th edition)

  • Dossett, Angela. Inducing Hypocrisy as a Means of Mass Persuasion. 2009. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1249582594.

    MLA Style (8th edition)

  • Dossett, Angela. "Inducing Hypocrisy as a Means of Mass Persuasion." Master's thesis, Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1249582594

    Chicago Manual of Style (17th edition)

osu1249582594
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© 2009, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.