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The Perception of Threat in Fictional Workplaces by African-American College Students: A Look Into How Mass Media Affect Social Identity Expectations in Novel Contexts

Deas, Tiphane S.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1250738299

Abstract Details

2009, Master of Arts, Ohio State University, Communication.
The following study was conducted at The Ohio State University involving 94 African-American college students to measure their reactions to the depictions of other African-American young men and woman in the workplace, a novel context. The social identity perspective (Tajfel, Billing, Bundy & Flament, 1971; Billig & Tajfel, 1973; Turner & Oakes, 1986; Hogg & Reid, 2006) is used as an overall framework for its focus on social identities and self-categorization, the necessity, inevitability, and regulating power of these concepts, and how the resulting creation of in-groups and out-groups influence our social behaviors and attitudes. Literature on the impact of mass media on these social identities is discussed to tie in the social psychological and the communication aspects, and leads into the creation of the author’s hypotheses. The author looked at how the variables of media condition and employment status influenced perceived threat to the participants themselves as well as to the characters, admiration of the characters, and participants’ perception of the characters as representatives of themselves racially. Overwhelmingly, media condition but not employment status had a significant effect on the dependent variables when two-way ANOVAs were conducted to test the hypotheses. To further explore the data, multiple regression analyses were conducted as well. The implications of the findings are discussed in the latter part of this paper.
Daniel McDonald, PhD (Advisor)
Osei Appiah, PhD (Committee Member)
African Americans; Communication; Mass Media; Minority and Ethnic Groups

Recommended Citations

Citations

  • Deas, T. S. (2009). The Perception of Threat in Fictional Workplaces by African-American College Students: A Look Into How Mass Media Affect Social Identity Expectations in Novel Contexts [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1250738299

    APA Style (7th edition)

  • Deas, Tiphane. The Perception of Threat in Fictional Workplaces by African-American College Students: A Look Into How Mass Media Affect Social Identity Expectations in Novel Contexts. 2009. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1250738299.

    MLA Style (8th edition)

  • Deas, Tiphane. "The Perception of Threat in Fictional Workplaces by African-American College Students: A Look Into How Mass Media Affect Social Identity Expectations in Novel Contexts." Master's thesis, Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1250738299

    Chicago Manual of Style (17th edition)

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© 2009, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.