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The Use of Video in Zoo Exhibits to Convey Conservation Messages to Adult Visitors

Bennett, Nadya J.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1253470896

Abstract Details

2009, Master of Science, Ohio State University, Natural Resources.
Relaying conservation messages to visitors is an ongoing effort on the part of most zoos and aquariums around the country. Methods of conveying messages vary from institution to institution based on what is thought might be most meaningful to the visitor. The goal of this research was to explore aspects of attention by visitors to conservation messaging specifically in videos shown in zoo exhibits. This was accomplished by conducting two studies. The first phase, a study entitled “Factors that Influence the Viewing of Video Containing Conservation Messages in Zoo Exhibits by Visitors”, isolated and then examined 13 factors from previous research that were thought to contribute to the success of exhibits in zoos and other informal learning institutions therefore enhancing the likelihood that visitors internalized intended messages. Once identified, visitors were asked to rank the factors in order of importance and preference based on what would influence their decision to stop and watch a video containing conservation messages in an exhibit. The second phase, “Visitor Connection with Conservation Messages from Video in Zoo Exhibits in Relation to their Personal Values” began with the premise from previous research that an individual’s personal values may relate to their connectedness with nature (Schultz and Zelezny, 2003). For the purposes of this study, visitors were asked to complete a value-oriented questionnaire related to zoos, animals, animals in captivity and conservation messaging as part of an exhibit.
Joseph E. Heimlich, PhD (Advisor)
Jeremy Bruskotter, PhD (Committee Member)
Richard Voithofer, PhD (Committee Member)
99 p.
Social Research
zoo; exhibits; design factors; video

Recommended Citations

Citations

  • Bennett, N. J. (2009). The Use of Video in Zoo Exhibits to Convey Conservation Messages to Adult Visitors [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1253470896

    APA Style (7th edition)

  • Bennett, Nadya. The Use of Video in Zoo Exhibits to Convey Conservation Messages to Adult Visitors. 2009. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1253470896.

    MLA Style (8th edition)

  • Bennett, Nadya. "The Use of Video in Zoo Exhibits to Convey Conservation Messages to Adult Visitors." Master's thesis, Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1253470896

    Chicago Manual of Style (17th edition)

osu1253470896
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© 2009, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.