Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


osu1253553017.pdf (1.6 MB)

ETD Abstract Container

Abstract Header

An Economic Analysis of New Product Introductions in the United States Food and Beverage Sector: 1996 - 2009

Kirwin, Ryan Michael
http://rave.ohiolink.edu/etdc/view?acc_num=osu1253553017

Abstract Details

2009, Master of Science, Ohio State University, Agricultural, Environmental Development Economics.
Innovation plays a key role in a firm’s behavior in the marketplace in terms of firm strategy. The United States food and beverage industries are marked by a wide range of differentiated products. There have been developments in the United States food and beverage sectors that have had an impact on the products introduced and the type of firm bringing these introductions to market. The traditional roles of the food manufacturer and the national brand are being challenged by innovative products from noon-food manufactures and private labels. This research addresses three specific hypotheses encompassing innovations of national brands and private labels and the level of innovation of food and non-food manufacturers. Additionally, the numbers of introductions between two time periods was compared. Statistical methods were applied to a number of different data sets to shed light on food and beverage innovations from the 1996 to 2009 time frame. The median of private label beverage introductions is significantly greater than the median of national brand introductions. This discrepancy does not exist in the food space, however. Food and non-food manufacturer median level of innovation as measured by the Degree of Innovation Scale are not significantly different for either food or beverage space. Specific product lines addressed in both food and beverage space show significantly different level of innovation as measured by their Degree of Innovation Scale.
Thomas Sporleder, PhD (Advisor)
Neal Hooker, PhD (Committee Member)
110 p.
Agricultural Economics; Agriculture; Economics; Management; Statistics
innovation; food and beverage industry; food and non-food manufacturers; GNPD; Economic analysis; agrifood; agribusiness; United States food and beverage industry; firm stragtegy

Recommended Citations

Citations

  • Kirwin, R. M. (2009). An Economic Analysis of New Product Introductions in the United States Food and Beverage Sector: 1996 - 2009 [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1253553017

    APA Style (7th edition)

  • Kirwin, Ryan. An Economic Analysis of New Product Introductions in the United States Food and Beverage Sector: 1996 - 2009. 2009. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1253553017.

    MLA Style (8th edition)

  • Kirwin, Ryan. "An Economic Analysis of New Product Introductions in the United States Food and Beverage Sector: 1996 - 2009." Master's thesis, Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1253553017

    Chicago Manual of Style (17th edition)

osu1253553017
1,705
© 2009, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.