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Fear, Message Processing, and Memory: The Role of Emotional State and Production Pacing

Collier, James Gordon
http://rave.ohiolink.edu/etdc/view?acc_num=osu1276636393

Abstract Details

2010, Master of Science, Ohio State University, Communication.
This study examined the interaction of the emotional state of the individual with television’s structural features. Specifically, we examined the affects of fear and production pacing on participant’s memory of visual and audio content of televised public service announcements. Participants were randomly assigned to one of two emotional context conditions. Immediately after viewing the context stimuli, they viewed a sequence of three PSAs, with one at each of three production pacing levels: slow, medium, and fast. Results were mixed. As predicted, memory sensitivity declined and criterion bias became more liberal as production pacing increased. However, emotional context neither affected memory sensitivity, nor judgment criterion. There was also a significant interaction between emotional state and memory sensitivity, though. Limitations and future research considerations are discussed.
Kelly Garrett, PhD (Committee Chair)
Zheng Wang, PhD (Committee Member)
David Ewoldsen, PhD (Committee Member)
45 p.
Communication
emotion; message processing; memory; signal detection

Recommended Citations

Citations

  • Collier, J. G. (2010). Fear, Message Processing, and Memory: The Role of Emotional State and Production Pacing [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1276636393

    APA Style (7th edition)

  • Collier, James. Fear, Message Processing, and Memory: The Role of Emotional State and Production Pacing. 2010. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1276636393.

    MLA Style (8th edition)

  • Collier, James. "Fear, Message Processing, and Memory: The Role of Emotional State and Production Pacing." Master's thesis, Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1276636393

    Chicago Manual of Style (17th edition)

osu1276636393
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This open access ETD is published by The Ohio State University and OhioLINK.