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Influencing the Evaluation of Multiply-Categorizable Objects

Young, Alison Isobel
http://rave.ohiolink.edu/etdc/view?acc_num=osu1277153205

Abstract Details

2010, Master of Arts, Ohio State University, Psychology.
Perception, according to Bruner (1957), necessarily involves categorization. In deciding what something is, we have to attribute to it a given category that distinguishes it from anything outside of that category. Categorization, further, affects our evaluation of that object. A piece of cake categorized as a birthday gift will be evaluated more positively than a piece of cake categorized as a fatty food. The question here becomes how one can make one potential category more likely to dominate the categorization process. Previous research has demonstrated that attitude accessibility increases the likelihood of attending to a visual object (Roskos-Ewoldsen & Fazio, 1992) or a potential categorization (Smith, Fazio, & Cejka, 1996). The current research focuses on the use of attitude rehearsal to influence the use of one category (or one dimension, as in Experiment 2) over another in evaluating a related category member, and finds that categories (dimensions) towards which participants have accessible attitudes have more bearing on the evaluation of related target objects than categories (dimensions) which are less attitude-evoking.
Russell Fazio, Ph.D. (Advisor)
Kentaro Fujita, Ph.D. (Committee Member)
William Cunningham, Ph.D. (Committee Member)
52 p.
Psychology
attitudes; categorization; attitude change; persuasion; self-control; construals

Recommended Citations

Citations

  • Young, A. I. (2010). Influencing the Evaluation of Multiply-Categorizable Objects [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1277153205

    APA Style (7th edition)

  • Young, Alison. Influencing the Evaluation of Multiply-Categorizable Objects. 2010. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1277153205.

    MLA Style (8th edition)

  • Young, Alison. "Influencing the Evaluation of Multiply-Categorizable Objects." Master's thesis, Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1277153205

    Chicago Manual of Style (17th edition)

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This open access ETD is published by The Ohio State University and OhioLINK.