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Entrepreneurs’ Cognition and Entrepreneurial Opportunity:Does Affect Matter?

Park, Jieun
http://rave.ohiolink.edu/etdc/view?acc_num=osu1306817105

Abstract Details

2011, Master of Arts, Ohio State University, Labor and Human Resources.
This study examined that the role of entrepreneurs’ different cognitive styles in pursuing entrepreneurial opportunities. In addition, the present study investigated the impact of affect as a potential moderator of the relationships between cognitive styles and opportunities. Based on data from 44 undergraduate students, this study found that entrepreneurs’ cognitive preference for intuitive and analytic styles has positive influences on two types of opportunities, creation and discovery, respectively. Furthermore, this study found that affect moderated the relationship between entrepreneurs’ cognitive styles and opportunities. When entrepreneurs with intuitive cognitive style pursue opportunities, positive affect at the moment strengthened this relationship. When entrepreneurs with analytic cognitive style pursue opportunities, negative affect at the moment moderated this relationship. Implications are discussed and directions for future research are provided.
David Greenberger (Advisor)
Sharon Alvarez (Committee Member)
Robert Heneman (Committee Member)
Entrepreneurship
Entrepreneur; cognitive style; affect; entrepreneurial opportunity

Recommended Citations

Citations

  • Park, J. (2011). Entrepreneurs’ Cognition and Entrepreneurial Opportunity:Does Affect Matter? [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306817105

    APA Style (7th edition)

  • Park, Jieun. Entrepreneurs’ Cognition and Entrepreneurial Opportunity:Does Affect Matter? 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1306817105.

    MLA Style (8th edition)

  • Park, Jieun. "Entrepreneurs’ Cognition and Entrepreneurial Opportunity:Does Affect Matter?" Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1306817105

    Chicago Manual of Style (17th edition)

osu1306817105
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© 2011, some rights reserved.Creative Commons License Entrepreneurs’ Cognition and Entrepreneurial Opportunity:Does Affect Matter? by Jieun Park is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by The Ohio State University and OhioLINK.