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The Effect of a Symbolically Isomorphic Name Label in Implementing a Creative Campus Initiative: A Comparative Case Study Analysis

Wilcox, Kristi M.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1308201196

Abstract Details

2011, Master of Arts, Ohio State University, Arts Policy and Administration.
The arts’ place in the university is changing in response to the demands of the creative economy. Universities will be responsible for producing creative human capital in their graduates. The 2004 American Assembly provided campus-based practitioners with new language to pursue these goals when it introduced the “Creative Campus” terminology. This comparative case study explores the value of this naming language during policy formulation and implementation of two Creative Campus projects. Qualitative interviews, document analysis, and autoethnography are used to assess the value of a common naming strategy. A critical framework that crosses semiotics and the policy cycle is used to analyze the data from each of the cases. The findings suggest that a symbolically isomorphic naming strategy can be very effective in formulating and implementing a Creative Campus program because the name label provides cultural entrepreneurs with a tool to contextualize their work, frame the issue on the institutional agenda, define their work in juxtaposition to a prototypical schema, and gain legitimacy, understanding, consensus, and control of resources. This thesis concludes by suggesting that the shared signifier also offers an opportunity for a more formalized network of Creative Campus practitioners to learn from and engage in the labeling contests that shape the sign.
Margaret J. Wyszomirski (Advisor)
Wayne Lawson, P. (Committee Member)
293 p.
Art Education; Arts Management; Cultural Resources Management; Language; Linguistics; Public Policy; Rhetoric
common naming; symbolic isomorphism; sign; signifier; signified; Creative Campus; label; semiotics; policy

Recommended Citations

Citations

  • Wilcox, K. M. (2011). The Effect of a Symbolically Isomorphic Name Label in Implementing a Creative Campus Initiative: A Comparative Case Study Analysis [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308201196

    APA Style (7th edition)

  • Wilcox, Kristi. The Effect of a Symbolically Isomorphic Name Label in Implementing a Creative Campus Initiative: A Comparative Case Study Analysis. 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1308201196.

    MLA Style (8th edition)

  • Wilcox, Kristi. "The Effect of a Symbolically Isomorphic Name Label in Implementing a Creative Campus Initiative: A Comparative Case Study Analysis." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308201196

    Chicago Manual of Style (17th edition)

osu1308201196
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© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.