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Credibility by Google: Do search engine cues influence website credibility and relevance assessments?

Carter, Kristen J.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330

Abstract Details

2011, Master of Arts, Ohio State University, Communication.
Little work has examined experimentally how and if the search process impacts credibility and relevance assessments of websites. This paper makes contributions to existing literature by examining three concepts: (a) how the rank of a website on a search engine results page impacts judgments of the website’s perceived credibility and relevance to a query, (b) if Internet self-efficacy moderates this relationship, and (c) how credibility and relevance operate as distinct concepts. The data indicate that a website’s rank neither directly influences credibility nor relevance, however, Internet self-efficacy moderates the relationship between a websites rank and perceived relevance. There was also tentative support for credibility and relevance operating independently.
Kelly Garett, PhD (Advisor)
Brandon Van der Heide, PhD (Committee Member)
Axel Westerwick, PhD (Committee Member)
52 p.
Communication
search engines; credibility; relevance; Internet; Google; self-efficacy

Recommended Citations

Citations

  • Carter, K. J. (2011). Credibility by Google: Do search engine cues influence website credibility and relevance assessments? [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330

    APA Style (7th edition)

  • Carter, Kristen. Credibility by Google: Do search engine cues influence website credibility and relevance assessments? 2011. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330.

    MLA Style (8th edition)

  • Carter, Kristen. "Credibility by Google: Do search engine cues influence website credibility and relevance assessments?" Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308237330

    Chicago Manual of Style (17th edition)

osu1308237330
902
© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.