Skip to Main Content
Frequently Asked Questions
Submit an ETD
Global Search Box
Need Help?
Keyword Search
Participating Institutions
Advanced Search
School Logo
Files
File List
osu1312222237.pdf (599.34 KB)
ETD Abstract Container
Abstract Header
The Influence of Visual Formal Features on Mental Models
Author Info
Anderegg, Jonathan James
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237
Abstract Details
Year and Degree
2011, Master of Arts, Ohio State University, Communication.
Abstract
Physiological studies have determined that viewers of visual stimuli orient themselves to new or novel elements within the video (Geiger & Reeves, 1993, Lang, 1990, & Lang et al. 2007a). This experiment measures audience member’s response to visual transitions (direct cuts, dissolves, and fades) across temporally discontinuous material to see if differences in orienting response occur. Heart rate (ECG) and skin conductance (EDA) data were collected and analyzed for evidence of orienting responses. Viewers were also asked to report perceptions of scene importance to the narrative. Dissolves intensify viewer orienting response while fades did not elicit an orienting response. The strength of orienting response also lessened viewer’s perception of scene importance for old information (before the transition).
Committee
David Ewoldsen (Advisor)
Zheng Wang (Committee Member)
Pages
32 p.
Subject Headings
Communication
Recommended Citations
Refworks
EndNote
RIS
Mendeley
Citations
Anderegg, J. J. (2011).
The Influence of Visual Formal Features on Mental Models
[Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237
APA Style (7th edition)
Anderegg, Jonathan.
The Influence of Visual Formal Features on Mental Models.
2011. Ohio State University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237.
MLA Style (8th edition)
Anderegg, Jonathan. "The Influence of Visual Formal Features on Mental Models." Master's thesis, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1312222237
Chicago Manual of Style (17th edition)
Abstract Footer
Document number:
osu1312222237
Download Count:
413
Copyright Info
© 2011, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.