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Attitude Formation and Change from Approaching and Avoiding Subliminally Presented Objects

Abstract Details

2011, Doctor of Philosophy, Ohio State University, Psychology.
Three experiments involved the subliminal presentation of objects paired with prompts to enact approach or avoidance movements using a joystick. Experiment 1 demonstrated that this procedure can be used to form attitudes toward novel objects (nonsense words). Experiments 2 and 3 demonstrated that it can be used to produce attitude change; approaching subliminally presented insects (Experiment 2) and spiders in particular (Experiment 3) reduced the negativity associated with other exemplars of those categories. These experiments extend earlier work in establishing the generality of attitude change induced by pairing subliminally-presented objects with approach or avoidance movements. They also contribute to the resolution of ongoing theoretical debates regarding the phenomenon of evaluative conditioning.
Russell Fazio (Advisor)
Richard Petty (Committee Co-Chair)
William Cunningham (Committee Member)
Jan Edwards (Other)

Recommended Citations

Citations

  • Jones, C. R. (2011). Attitude Formation and Change from Approaching and Avoiding Subliminally Presented Objects [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1313514587

    APA Style (7th edition)

  • Jones, Christopher. Attitude Formation and Change from Approaching and Avoiding Subliminally Presented Objects. 2011. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1313514587.

    MLA Style (8th edition)

  • Jones, Christopher. "Attitude Formation and Change from Approaching and Avoiding Subliminally Presented Objects." Doctoral dissertation, Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1313514587

    Chicago Manual of Style (17th edition)