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WrightThesis 20130311_Final.pdf (818.94 KB)

ETD Abstract Container

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Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate

Wright, Nicholas Fernand
http://rave.ohiolink.edu/etdc/view?acc_num=osu1363599430

Abstract Details

2013, Master of Arts, Ohio State University, Psychology.
This study examined the persuasive effects of matching messages to individual differences in need to evaluate. Participants were presented with one of four messages that contained either strong or weak arguments and was written using evaluative or non-evaluative statements. Attitudes, behavioral intentions and thoughts related to the messages’ contents were recorded along with several individual differences (need to evaluate, need for cognition and topic importance). The results showed that matching messages to individual differences in need to evaluate influences attitude change under certain conditions: message evaluativeness influences attitudes for low need to evaluate individuals under conditions of moderate elaboration likelihood. Implications, limitations and avenues for future research are discussed.
Richard Petty, Dr (Advisor)
Duane Wegener, Dr (Committee Member)
Russell Fazio, Dr (Committee Member)
56 p.
Social Psychology
Matching; Need to Evaluate; Persuasion; Attitudes

Recommended Citations

Citations

  • Wright, N. F. (2013). Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1363599430

    APA Style (7th edition)

  • Wright, Nicholas. Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate. 2013. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1363599430.

    MLA Style (8th edition)

  • Wright, Nicholas. "Persuasive Effects of Matching Messages to Individual Differences in Need to Evaluate." Master's thesis, Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1363599430

    Chicago Manual of Style (17th edition)

osu1363599430
600
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This open access ETD is published by The Ohio State University and OhioLINK.