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MA THESIS DEIDRYN O DUNCAN 2013.pdf (3.23 MB)

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High Heels and Rouge: Crafting the New Woman through Consumption in Linglong Women’s Pictorial Magazine (Linglong funu tuhua zazhi), 1931-1936

Duncan , Deidryn O
http://rave.ohiolink.edu/etdc/view?acc_num=osu1374078253

Abstract Details

2013, Master of Arts, Ohio State University, East Asian Studies.
During the 1920s and 1930s, the rise of China’s consumer culture in Shanghai intersected with the nation’s attempts to modernize the country economically, ideologically and culturally. The New Woman archetype, an idealized model of the modern citizen, represented not only an independent, educated woman liberated from Confucian patriarchy, but also China’s progression towards the technological and scientific advancement of a Western-defined modernity. This thesis seeks to explore the intersection of Western consumer culture and individualism with China’s search for modernity and gender equality. It focuses on the relationship between the New Woman and the consumption of fashionable styles and commodities from 1931 to 1936. To facilitate this exploration, it examines how Linglong Women’s Pictorial Magazine (1931-1937) addressed the consumption of fashionable styles and commodities before and during the New Life Movement (1934-1937), a government-sponsored cultural reform movement that attempted to militarize the country by creating citizens disciplined enough to sacrifice whatever was necessary to protect China from foreign domination or invasion. The purpose of this thesis is to showcase how female consumption patterns created tension between women and the state during the Nationalists’ regime (1912-1949).
Christopher A. Reed, PhD (Advisor)
Ying Zhang , PhD (Committee Member)
Kirk A. Denton , PhD (Committee Member)
138 p.
Asian Studies; Gender Studies; History
consumption; new woman; gender; national goods movement; New Life Movement; Linglong

Recommended Citations

Citations

  • Duncan , D. O. (2013). High Heels and Rouge: Crafting the New Woman through Consumption in Linglong Women’s Pictorial Magazine (Linglong funu tuhua zazhi), 1931-1936 [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1374078253

    APA Style (7th edition)

  • Duncan , Deidryn . High Heels and Rouge: Crafting the New Woman through Consumption in Linglong Women’s Pictorial Magazine (Linglong funu tuhua zazhi), 1931-1936 . 2013. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1374078253.

    MLA Style (8th edition)

  • Duncan , Deidryn . "High Heels and Rouge: Crafting the New Woman through Consumption in Linglong Women’s Pictorial Magazine (Linglong funu tuhua zazhi), 1931-1936 ." Master's thesis, Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1374078253

    Chicago Manual of Style (17th edition)

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This open access ETD is published by The Ohio State University and OhioLINK.