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Explicating Presence and Immediacy.pdf (3.39 MB)

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Explicating Presence and Immediacy: An Examination of Two Overlapping Constructs

Easley, Nicole G
http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489807

Abstract Details

2014, Master of Arts, Ohio State University, Communication.
The purpose of this study was threefold. First, it sought to conceptually compare two constructs that have numerous similarities, social presence and mediated immediacy. Second, it attempted to empirically test the relationship between those constructs after determining that the conceptual similarities suggested an overlapping relationship. Third, the study sought to determine if aspects of the communicative message, such as the type of target or level of interactivity, influenced how socially present or immediate an individual perceived that message to be. Confirmatory factor analyses, independent groups t-tests, and ANCOVAs were utilized to test the research questions that were posed. The results indicated no uniform effect of target or interactivity on ratings of social presence and mediated immediacy. Additionally, the confirmatory factor analysis pointed toward the independent relationship proposed in existing research as the best model. Limitations such as poor measurement scales and group characteristics could have influenced these findings. Thus, more research attempting to identify the relationship between social presence and mediated immediacy is warranted.
David DeAndrea (Advisor)
R. Lance Holbert (Committee Member)
85 p.
Communication
Presence; Immediacy; Social Presence; Mediated Immediacy; Explication; Confirmatory Factor Analysis; Twitter; Communication; Interactivity; Target

Recommended Citations

Citations

  • Easley, N. G. (2014). Explicating Presence and Immediacy: An Examination of Two Overlapping Constructs [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489807

    APA Style (7th edition)

  • Easley, Nicole. Explicating Presence and Immediacy: An Examination of Two Overlapping Constructs. 2014. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489807.

    MLA Style (8th edition)

  • Easley, Nicole. "Explicating Presence and Immediacy: An Examination of Two Overlapping Constructs." Master's thesis, Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1397489807

    Chicago Manual of Style (17th edition)

osu1397489807
1,663
© 2014, some rights reserved.Creative Commons License Explicating Presence and Immediacy: An Examination of Two Overlapping Constructs by Nicole G Easley is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by The Ohio State University and OhioLINK.