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ETD Abstract Container

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Mid-Ohioan's perceptions of fair trade

Alexander, Amanda S.
http://rave.ohiolink.edu/etdc/view?acc_num=osu1406626549

Abstract Details

2007, Master of Arts, Ohio State University, Art Education.
This study discusses findings from survey research regarding Mid-Ohioan’s perceptions of Fair Trade. By examining consumers’ perceptions and values of Fair Trade, advocates may more effectively lead consumers to action. The study outlines literature surrounding Fair Trade’s inception, history, growth, principles, and context while discussing how theories on marketing and advertising shape consumption. The main bodies of literature for consumer behavior, marketing and advertising revolve around authors such as Rogers, Brown and Engel, Blackwell and Miniard. After reviewing survey data graphs and tables, including frequency charts, one¬-way ANOVA boxplots, and Pearson chi-square tests, regarding public perceptions of Fair Trade, an analysis found two significant factors: location and ethnicity. These significant factors offer insight but need to be considered in light of socioeconomic conditions of respondents. Thus, the analysis considers the appearance of respondent’s answers and not their motivations. The results of this study affirm variables of significance, but do not offer concrete conclusions other than to say the majority of respondents appear to be in favor of Fair Trade. These respondents seem more affluent, shopping in retail outlets and communities associated with those having higher education and income levels. This study establishes some insight useful for consumers, producers and Fair Trade organizations, suggesting remedies for persistent perceptual problems, while gesturing towards developing educational programs and inculcating potential consumers into the underlying values and principles of Fair Trade.
James Sanders, III. (Advisor)
n/a Ballengee-Morris (Committee Member)
132 p.
Art Education

Recommended Citations

Citations

  • Alexander, A. S. (2007). Mid-Ohioan's perceptions of fair trade [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406626549

    APA Style (7th edition)

  • Alexander, Amanda. Mid-Ohioan's perceptions of fair trade. 2007. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1406626549.

    MLA Style (8th edition)

  • Alexander, Amanda. "Mid-Ohioan's perceptions of fair trade." Master's thesis, Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406626549

    Chicago Manual of Style (17th edition)

osu1406626549
188
© 2007, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.