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Affect importance & behavioral norm power for prescribed fire management actions in the Wayne National Forest

Circle, Joseph Ogden

Abstract Details

2005, Master of Science, Ohio State University, Natural Resources.
This thesis examines and models the relationship between the types of affective response to a met or broken obligation, affect importance, and behavioral norm power as it pertains to prescribed fire management actions in the Wayne National Forest (WNF). Theories from sociology, social psychology, and natural resources management were used to determine norms for using prescribed fire. The examination was conducted using survey data collected from private landowners within the proclamation boundaries of the WNF, The Cognitive and Emotional Model of Behavioral Norms was used to model the relationship between affect importance and behavioral norm power. The thesis also considered whether or not wildland fire situational factors could be adapted from a structural norms survey and used to measure behavioral norms for prescribed fire management actions. Data were obtained from a random sample of Ohio residents (n = 151). The relatively small sample size was a result of a large nonresponse percentage (73%). Difficulty in obtaining completed surveys was expected because southeast Ohio is socioeconomically depressed, prescribed fire to restore oaks is not a major issue, and there is no source of names and addresses for private landowners within the proclamation boundaries of the WNF. The results of the study are valid and useful in that they demonstrate important relationships between behavioral norm components and show that replication between the structural and behavioral norms approaches is possible. ANOVA and sign testing suggested that the type of affective response to a met or broken obligation did not influence mean affect importance, mean sanction intensity, or mean behavioral norm power. Structural equation analyses showed that affect importance predicts behavioral norm power but that the type of affective response does not predict affect importance. The type of affective response is unrelated to norm power and structural and behavioral norm approaches can be combined and used conjointly to measure interrelated social or environmental condition and behavior norms. Data collection demonstrated that wildland fire situational factors from a structural norms survey can be successfully adapted to a behavioral norms study of prescribed fire management actions.
John Heywood (Advisor)
Tomas Koontz (Committee Member)
James Christensen (Committee Member)
83 p.

Recommended Citations

Citations

  • Circle, J. O. (2005). Affect importance & behavioral norm power for prescribed fire management actions in the Wayne National Forest [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406708533

    APA Style (7th edition)

  • Circle, Joseph. Affect importance & behavioral norm power for prescribed fire management actions in the Wayne National Forest. 2005. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1406708533.

    MLA Style (8th edition)

  • Circle, Joseph. "Affect importance & behavioral norm power for prescribed fire management actions in the Wayne National Forest." Master's thesis, Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1406708533

    Chicago Manual of Style (17th edition)