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Fair Trade Website Content: Effects of Information Type and Emotional Appeal Type

Hur, Songyee

Abstract Details

2014, Master of Arts, Ohio State University, Human Ecology: Family and Consumer Sciences Education.
The primary objective of current research was to explore the impacts of information type and emotional appeal type for fair trade store information presented in the online shopping environment. The Stimulus-Organism-Response (S-O-R) model forms the foundation for investigating the relationships among environmental stimuli (information type and emotional appeal type), consumer cognitive response (perceptions of information quality), affective response (feelings of pleasure, arousal), and behavioral response (purchase intention). The design of the proposed model was a 2 information type (concrete vs. abstract) X 2 emotional appeal type (happiness vs. sadness) between-subjects experiment. Dependent variables were information quality, pleasure, arousal, and purchase intention. The findings of this study revealed that information type and emotional appeal type influence consumer’s cognitive and emotional responses that in turn lead to purchase intention. The findings of this study will allow fair trade retailers to develop and manage their online website communication strategies in ways to enhance consumer purchase intention.
Stoel Stoel (Advisor)
178 p.

Recommended Citations

Citations

  • Hur, S. (2014). Fair Trade Website Content: Effects of Information Type and Emotional Appeal Type [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1408718251

    APA Style (7th edition)

  • Hur, Songyee. Fair Trade Website Content: Effects of Information Type and Emotional Appeal Type. 2014. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1408718251.

    MLA Style (8th edition)

  • Hur, Songyee. "Fair Trade Website Content: Effects of Information Type and Emotional Appeal Type." Master's thesis, Ohio State University, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=osu1408718251

    Chicago Manual of Style (17th edition)