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ShmidtMelindaSue2005 cmr.pdf (5.81 MB)

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Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers

Shmidt, Melinda Sue
http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355

Abstract Details

2005, Master of Science, Ohio State University, Human Ecology: Textiles and Clothing.
The purpose of this study was to collect and examine market research and customer satisfaction data on tween girls between the ages of 9 and 15 years old to discover how to more effectively market clothing to fit their needs and desires. Participants included 42 tween age girls from Columbus and surrounding vicinities. The participants were involved in focus group interviews and answered self-administered questionnaires containing questions on clothing interest, pricing, sizing, retailers, advertising media, fashion influences. Based on the data collected a brand was developed to target tween girls, including clothing designs and a marketing campaign.
Nancy A. Rudd (Advisor)
Susan Zavotka (Committee Member)
Gayle Strege (Committee Member)
154 p.
Design; Marketing

Recommended Citations

Citations

  • Shmidt, M. S. (2005). Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355

    APA Style (7th edition)

  • Shmidt, Melinda. Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers. 2005. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355.

    MLA Style (8th edition)

  • Shmidt, Melinda. "Preferences Among Tween Girls: Market Research and Customer Satisfaction Data for Fashion Retailers." Master's thesis, Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1420209355

    Chicago Manual of Style (17th edition)

osu1420209355
394
© 2005, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.