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ETD Abstract Container

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Marketing practices of orthodontists to other dental professionals

Gao, Qian Lisa
http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408

Abstract Details

2015, Master of Science, Ohio State University, Dentistry.
A constant influx of new patient is necessary for the success and growth of an orthodontic practice. Referrals made by general dentists are an important source of new patients. Orthodontists implement various marketing strategies to foster this relationship. Purpose: 1) To develop a valid and reliable questionnaire to evaluate gift giving practices of orthodontists to other dental professionals. 2) To sample orthodontists nationwide for information about their gift giving practices. Methods: An initial list of questions was compiled from a review of the literature and discussions with practicing orthodontists. The questionnaire was pretested on part-time faculty and field tested on local orthodontists to establish validity. Reliability was assessed with an anonymous test-retest procedure of orthodontists at a local CE meeting. Lastly, the final questionnaire was sent to orthodontists randomly selected nationwide. Results: Reliability tests used were ICC, Kappa and weighted Kappa. All questions exhibited substantial to excellent reliability (Values>0.61). Conclusion: Most commonly, the gifts given were food items. They were given as a “thank you” and as an “incentive”. Gifts were generally given annually or quarterly. Best referring offices received gifts more frequently than lower referring offices. The annual value of gifts to a `Highest referring’ practice was most commonly $100 - $500. The amounts and frequency with which the gifts are given seemed modest and within legal guidelines.
Allen Firestone, DDS MS (Advisor)
Henry Fields, DDS MS MSD (Committee Member)
Frank Michael Beck, DDS (Committee Member)
52 p.
Dentistry; Marketing

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Citations

  • Gao, Q. L. (2015). Marketing practices of orthodontists to other dental professionals [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408

    APA Style (7th edition)

  • Gao, Qian. Marketing practices of orthodontists to other dental professionals . 2015. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408.

    MLA Style (8th edition)

  • Gao, Qian. "Marketing practices of orthodontists to other dental professionals ." Master's thesis, Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1425374408

    Chicago Manual of Style (17th edition)

osu1425374408
11,383
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This open access ETD is published by The Ohio State University and OhioLINK.