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The Localization of Chinese Teas in America

Lorden, Mack F
http://rave.ohiolink.edu/etdc/view?acc_num=osu1429324160

Abstract Details

2015, Master of Arts, Ohio State University, East Asian Languages and Literatures.
In present-day United States of America, tea is an ever-increasing beverage available to consumers in multiple forms: instant, ready-to-drink, iced, etc. In China, tea is much more than just a beverage—it is a critical part of their culture. This research aims to highlight the differences and similarities between Chinese and American teas, cultures, and consumer markets, and from this analysis draw conclusions as to how tea can be localized from a culture in which it is ubiquitous (i.e. China) to a culture utterly lacking in tea habits and culture (i.e. the USA). To succeed in this mission, one must take into consideration the properties of tea itself, its background and cultural/historical significance, the market conditions of both cultures, and the influence of organizations who have already succeeded in bridging these gaps through the tea industry.
Xiaobin Jian (Advisor)
Galal Walker (Committee Chair)
72 p.
Asian Studies; Comparative; Foreign Language
Chinese tea, Chinese tea products, Chinese culture, localization, American tea market, marketing strategy

Recommended Citations

Citations

  • Lorden, M. F. (2015). The Localization of Chinese Teas in America [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1429324160

    APA Style (7th edition)

  • Lorden, Mack. The Localization of Chinese Teas in America . 2015. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1429324160.

    MLA Style (8th edition)

  • Lorden, Mack. "The Localization of Chinese Teas in America ." Master's thesis, Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1429324160

    Chicago Manual of Style (17th edition)

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