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Wallace MA Thesis Final.pdf (1.09 MB)
ETD Abstract Container
Abstract Header
Antecedents and Consequences of Perceiving a Source as Biased
Author Info
Wallace, Laura Emily
ORCID® Identifier
http://orcid.org/0000-0002-2298-7569
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=osu1430996325
Abstract Details
Year and Degree
2015, Master of Arts, Ohio State University, Psychology.
Abstract
How might the quality of arguments that sources present affect how much receivers view them as biased? Relevant studies have demonstrated that the level of agreement between the source and recipient can affect when people will view others as biased. However, no work has explored how aspects of the message might affect how much receivers view the source as biased. In several experiments manipulating the argument quality of a message, the current work demonstrates that sources who provide strong arguments for their position are less likely to be seen as biased than those who provide weak arguments. When people provide weak arguments to support their opinion, it is unclear why they would take that position. Receivers must make an attribution for the weakly supported endorsement, and they could reasonably conclude that the source is biased. There has been very little work on how perceiving a source as biased might affect persuasion, but the current work demonstrates two consequences. In the first two studies, perceiving a source as biased on one message can prompt them to test whether a source is biased in other domains. Second, Studies 3 and 4 demonstrate that perceiving a source as biased can result in more negative processing of a message when receivers are elaborating on the message and the quality of the message is ambiguous. Ultimately, this process makes the source less persuasive.
Committee
Duane Wegener (Advisor)
Kentaro Fujita (Committee Member)
Richard Petty (Committee Member)
Pages
89 p.
Subject Headings
Psychology
Keywords
bias
;
persuasion
;
person perception
;
source
;
advocate
;
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Citations
Wallace, L. E. (2015).
Antecedents and Consequences of Perceiving a Source as Biased
[Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1430996325
APA Style (7th edition)
Wallace, Laura.
Antecedents and Consequences of Perceiving a Source as Biased.
2015. Ohio State University, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=osu1430996325.
MLA Style (8th edition)
Wallace, Laura. "Antecedents and Consequences of Perceiving a Source as Biased." Master's thesis, Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1430996325
Chicago Manual of Style (17th edition)
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Document number:
osu1430996325
Download Count:
263
Copyright Info
© 2015, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.