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Tina Li xiaomi_final thesis.pdf (2.53 MB)

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A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China

Li, Tina Lynn
http://orcid.org/0000-0003-1864-1634
http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038

Abstract Details

2015, Master of Arts, Ohio State University, East Asian Languages and Literatures.
Xiaomi, founded April 2010, within 4 years has already become the king of China’s smartphones and even ranks third in global smartphone sales. This current paper explores the reasons for Xiaomi’s explosion of popularity from six different angles: company development history, business operations strategy, competitive advantage, competitor analysis, potential obstacles to development and domestic market prospects. Through an in-depth analysis, this paper will explore the resistances faced by Xiaomi when entering foreign markets and how they were able to maintain foreign sales and health development. Finally, it will discuss some of the valuable lessons that Chinese enterprises expanding abroad and foreign enterprises entering China can learn from Xiaomi’s success.
Xiaobin Jian (Advisor)
Galal Walker (Committee Member)
55 p.
Asian American Studies; Asian Studies; Behavioral Psychology; Behavioral Sciences; Business Costs; Computer Science; Foreign Language; Information Science; Information Technology; Intellectual Property; International Relations
smartphone; cellphone; market; china; US; xiaomi; samsung; apple; HTC;

Recommended Citations

Citations

  • Li, T. L. (2015). A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038

    APA Style (7th edition)

  • Li, Tina. A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China . 2015. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038.

    MLA Style (8th edition)

  • Li, Tina. "A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China ." Master's thesis, Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1435715038

    Chicago Manual of Style (17th edition)

osu1435715038
6,038
© 2015, some rights reserved.Creative Commons License A New Product on the Chinese Market---Exploring how the Xiaomi smartphone became an “overnight sensation” in China by Tina Lynn Li is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by The Ohio State University and OhioLINK.