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Diffusion of responsibility or diffusion of social risk: Social impact of hyperpersonal cues in cyberbystander intervention in a cyberbullying context

Dillon, Kelly Patricia

Abstract Details

2016, Doctor of Philosophy, Ohio State University, Communication.
Increasing reliance on computer-mediated communication to work and socialize has led to a sharp increase in emergencies and negative communication events. The Centers for Disease Control have labeled cyberaggression as an important public health issue, affecting millions of adolescents and adults daily. Previous research has focused mainly on the adverse effects of bullying and possible risk factors for adolescents bullying their peers. The majority of individuals fall into a third group: bystanders. The current study uses social impact theory (Latane, 1981) to test the hyperpersonal cues (Walther, 1996) on cyberbystander intervention. Participants are cyberbystanders to cyberbullying happening in real-time, and have opportunities for direct and indirect intervention. The Bystander Effect is confirmed, where fewer individuals chose to directly intervene in the cyberbullying when more individuals were present. Timing and amount of feedback from other cyberbystanders have mixed results. Non-intervening participants explain their inaction using various Moral Disengagement (Bandura, 1991; 1999) strategies. Results offer unique insights into cyberbystander behavior in a real-life simulation.
Brad Bushman (Advisor)
Jesse Fox (Committee Member)
Dave Ewoldsen (Committee Member)
151 p.

Recommended Citations

Citations

  • Dillon, K. P. (2016). Diffusion of responsibility or diffusion of social risk: Social impact of hyperpersonal cues in cyberbystander intervention in a cyberbullying context [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461198763

    APA Style (7th edition)

  • Dillon, Kelly. Diffusion of responsibility or diffusion of social risk: Social impact of hyperpersonal cues in cyberbystander intervention in a cyberbullying context . 2016. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1461198763.

    MLA Style (8th edition)

  • Dillon, Kelly. "Diffusion of responsibility or diffusion of social risk: Social impact of hyperpersonal cues in cyberbystander intervention in a cyberbullying context ." Doctoral dissertation, Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461198763

    Chicago Manual of Style (17th edition)