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ETD Abstract Container

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Effects of Likability of Multiple Layers of Sources on Social Network Sites

Lim, Young Shin
http://rave.ohiolink.edu/etdc/view?acc_num=osu1461252155

Abstract Details

2016, Doctor of Philosophy, Ohio State University, Communication.
Message reposting (e.g., sharing on Facebook and retweeting on Twitter) is a common activity on social network sites. For reposted messages, both the original poster and the reposter who passed along the messages can be viewed as sources. This study examined how likability of multiple layers of sources on new media influence people’s message processing by moderating the amount of message-related thinking, biasing the direction of message-related thinking, and serving as heuristic cues. To test the effects of source likability, a web-based experiment was conducted. The results indicate that the likability of an original source influenced the receivers’ attitude toward the idea advocated in the message by affecting the direction of message-related thinking. However, the biasing effects of source likability were not supported for a selecting source who passed along the message. The effects of source likability on the amount of message-related thinking were not supported, and the heuristic effects were partially supported. The detailed findings are discussed with their theoretical implications.
David DeAndrea (Advisor)
David Ewoldsen (Committee Member)
Brandon Van Der Heide (Committee Member)
66 p.
Communication
persuasion; source likability

Recommended Citations

Citations

  • Lim, Y. S. (2016). Effects of Likability of Multiple Layers of Sources on Social Network Sites [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461252155

    APA Style (7th edition)

  • Lim, Young Shin. Effects of Likability of Multiple Layers of Sources on Social Network Sites. 2016. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1461252155.

    MLA Style (8th edition)

  • Lim, Young Shin. "Effects of Likability of Multiple Layers of Sources on Social Network Sites." Doctoral dissertation, Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1461252155

    Chicago Manual of Style (17th edition)

osu1461252155
282
© 2016, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.