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FROM ATTITUDES TO ANCHORING (AND BACK AGAIN): INCORPORATING KNOWLEDGE, PLAUSIBILITY, AND EXTREMITY

Bengal, Steven T.
http://orcid.org/0000-0002-3367-2634
http://rave.ohiolink.edu/etdc/view?acc_num=osu1468935698

Abstract Details

2016, Doctor of Philosophy, Ohio State University, Psychology.
ABSTRACT "Attitudinal" models of anchoring have produced a series of clear predictions about how anchors should function over levels of extremity, as well as introducing the potential for differential consequences of initial anchored judgments based on the extent to which perceivers elaborate on the initial anchored response. The current research expands on existing anchoring literature in two distinct ways. First, the research examines differential effects of knowledge across multiple levels of anchor extremity. Past research in both the attitudes and anchoring domain has largely treated knowledge as having a dampening effect on the degree of attitude change or anchoring. However, the current work demonstrates that relatively moderate anchors (or messages that are relatively attitude-consistent) can influence judgments based on relatively high or low levels of knowledge rather equally. It is when anchors or persuasive messages become more extreme that knowledge results in different levels of influence. Second, the research examines the potential for knowledge to create differences in consequences of anchored estimates that are initially influenced equally by the high or low anchor. In each of these contexts, the research also examines the role of perceived plausibility of the anchor as a mediating mechanism for the impact of knowledge on changes in judgments. Study 1 demonstrates the important role of plausibility as a mechanism underlying the traditional knowledge effects on anchoring. Studies 2A and 2B qualifies this by demonstrating that anchoring follows an inverted-U-shaped pattern of influence and knowledge has a differential impact over levels of extremity. Finally, Studies 3 and 4 demonstrate differential resistance to change for low- and high-knowledge individuals who have initially been influenced to the same degree (by numeric anchors or information about the target, respectively).
Duane Wegener, PhD (Advisor)
Rich Petty, PhD (Committee Member)
Brad Bushman, PhD (Committee Member)
Ellen Peters, PhD (Committee Member)
123 p.
Psychology
anchor; anchors; anchoring; attitude; attitudes; attitudinal approach; knowledge; plausible; implausible; plausibility; judgment; numeric; extremity; curvilinear

Recommended Citations

Citations

  • Bengal, S. T. (2016). FROM ATTITUDES TO ANCHORING (AND BACK AGAIN): INCORPORATING KNOWLEDGE, PLAUSIBILITY, AND EXTREMITY [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1468935698

    APA Style (7th edition)

  • Bengal, Steven. FROM ATTITUDES TO ANCHORING (AND BACK AGAIN): INCORPORATING KNOWLEDGE, PLAUSIBILITY, AND EXTREMITY . 2016. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1468935698.

    MLA Style (8th edition)

  • Bengal, Steven. "FROM ATTITUDES TO ANCHORING (AND BACK AGAIN): INCORPORATING KNOWLEDGE, PLAUSIBILITY, AND EXTREMITY ." Doctoral dissertation, Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1468935698

    Chicago Manual of Style (17th edition)

osu1468935698
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This open access ETD is published by The Ohio State University and OhioLINK.