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3059314.pdf (8.57 MB)

ETD Abstract Container

Abstract Header

Why do consumers committed to a brand counterargue negative information? : understanding the mediating role of arousal /

Raju, Sekar
http://rave.ohiolink.edu/etdc/view?acc_num=osu1486462702464865

Abstract Details

2002, Doctor of Philosophy, Ohio State University, Graduate School.
Not Provided (Other)
Business Administration

Recommended Citations

Citations

  • Raju, S. (2002). Why do consumers committed to a brand counterargue negative information? : understanding the mediating role of arousal / [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1486462702464865

    APA Style (7th edition)

  • Raju, Sekar. Why do consumers committed to a brand counterargue negative information? : understanding the mediating role of arousal /. 2002. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1486462702464865.

    MLA Style (8th edition)

  • Raju, Sekar. "Why do consumers committed to a brand counterargue negative information? : understanding the mediating role of arousal /." Doctoral dissertation, Ohio State University, 2002. http://rave.ohiolink.edu/etdc/view?acc_num=osu1486462702464865

    Chicago Manual of Style (17th edition)

osu1486462702464865
116
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