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ETD Abstract Container

Abstract Header

Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product /

Sauer, Paul Lawrence
http://rave.ohiolink.edu/etdc/view?acc_num=osu1487262513408043

Abstract Details

1985, Doctor of Philosophy, Ohio State University, Graduate School.
Not Provided (Other)
Business Administration
Videotex systems; Information services; Communication in marketing; Consumers

Recommended Citations

Citations

  • Sauer, P. L. (1985). Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product / [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487262513408043

    APA Style (7th edition)

  • Sauer, Paul. Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product /. 1985. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1487262513408043.

    MLA Style (8th edition)

  • Sauer, Paul. "Videotex (modality) search condition and product familiarity effects on comprehension of product messages and attitudes toward the product /." Doctoral dissertation, Ohio State University, 1985. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487262513408043

    Chicago Manual of Style (17th edition)

osu1487262513408043
402
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