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ETD Abstract Container

Abstract Header

Utilitarian and value-expressive appeals in television shopping segments /

Subramaniam, Anita Mandlam
http://rave.ohiolink.edu/etdc/view?acc_num=osu1488196234910915

Abstract Details

2000, Doctor of Philosophy, Ohio State University, Graduate School.
Not Provided (Other)
Home Economics

Recommended Citations

Citations

  • Subramaniam, A. M. (2000). Utilitarian and value-expressive appeals in television shopping segments / [Doctoral dissertation, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488196234910915

    APA Style (7th edition)

  • Subramaniam, Anita. Utilitarian and value-expressive appeals in television shopping segments /. 2000. Ohio State University, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1488196234910915.

    MLA Style (8th edition)

  • Subramaniam, Anita. "Utilitarian and value-expressive appeals in television shopping segments /." Doctoral dissertation, Ohio State University, 2000. http://rave.ohiolink.edu/etdc/view?acc_num=osu1488196234910915

    Chicago Manual of Style (17th edition)

osu1488196234910915
156
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