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Liking of Specific Tobacco Advertisements as a Mediator of Individual Difference Influences on Contemporaneous Susceptibility and Change in Use after 12 Months

Loiewski, Christopher, Loiewski
http://rave.ohiolink.edu/etdc/view?acc_num=osu1500555762948557

Abstract Details

2017, Master of Arts, Ohio State University, Communication.
Tobacco marketing exposure has been linked to adolescent tobacco use, yet there is scarce research examining adolescents’ reactions to tobacco advertisements. The present research explored how individual difference variables influence the extent to which one likes a tobacco advertisement, and how liking a tobacco advertisement predicts tobacco susceptibility and change in tobacco use after one year. Additionally, the effect of attitudes toward tobacco print advertisements was hypothesized to be conditioned on dispositional variables including sensation seeking and delay discounting. The sample consisted of a total of 1,221 eleven- to sixteen-year-old boys from urban and rural counties in Ohio. Participants completed a survey at baseline and were exposed to print magazine advertisements for e-cigarettes, cigarettes, and smokeless tobacco, alcohol, and soft drinks and subsequently asked their attitudes toward the respective advertisements. Attitudes toward tobacco advertising significantly mediated the relationship between the individual difference variables and baseline tobacco susceptible, but no evidence of mediation was found for the 12-month use analyses. The effect of adolescents’ attitudes toward tobacco advertisements was a significant predictor of change in e-cigarette and smokeless tobacco use at 12-months and was conditioned on one’s level of sensation seeking. Further research should explore adolescents’ attitudes toward tobacco advertisements in order to develop tailored intervention strategies to prevent adolescent tobacco use.
Michael Slater (Advisor)
Hyunyi Cho (Committee Member)
Amy Ferketich (Committee Member)
72 p.
Communication
health communication; tobacco advertising; attitudes toward advertising; tobacco use

Recommended Citations

Citations

  • Loiewski, Loiewski, C. (2017). Liking of Specific Tobacco Advertisements as a Mediator of Individual Difference Influences on Contemporaneous Susceptibility and Change in Use after 12 Months [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500555762948557

    APA Style (7th edition)

  • Loiewski, Loiewski, Christopher. Liking of Specific Tobacco Advertisements as a Mediator of Individual Difference Influences on Contemporaneous Susceptibility and Change in Use after 12 Months . 2017. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1500555762948557.

    MLA Style (8th edition)

  • Loiewski, Loiewski, Christopher. "Liking of Specific Tobacco Advertisements as a Mediator of Individual Difference Influences on Contemporaneous Susceptibility and Change in Use after 12 Months ." Master's thesis, Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1500555762948557

    Chicago Manual of Style (17th edition)

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© 2017, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.