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Television and Transculturation: An Examination of Japanese Anime in Post-Dictatorial Argentina

Gillett, Jonathan
http://orcid.org/0000-0002-8881-8290
http://rave.ohiolink.edu/etdc/view?acc_num=osu1555429612160638

Abstract Details

2019, Master of Arts, Ohio State University, Film Studies.
In this paper I examine an Argentine special-interest magazine dedicated to imported, localized Japanese anime that appeared on broadcast television in Latin America at the turn of the century. In doing so, I focus primarily on the authorial role of its editor, Leandro Oberto, and his role as gatekeeper of an emergent subculture in post-dictatorial Argentina. The entrepreneurial, political, and personal agendas of Oberto at this time are demonstrated by samples of his own articles and letters from the editor, as well as accompanying interviews from Argentine news outlets. Selected letters to the editor are also featured in order to reveal Oberto’s engagement with his readership. In order to explore and explain these complex, mediated interactions and the subculture in which they take place, I utilize established concepts of transculturation as coined by Fernando Ortiz. Emphasizing the transactional component of transculturation in a global marketplace, I draw upon newer methodologies put forth by Elizabeth Kath so as to better account for the profit-driven exchange of culture and ideas that occur through media such as television and the internet rather than face-to-face interactions. In doing so, I demonstrate a previously unused application of transculturation which may also be modeled in comparable circumstances involving other media within different localities. I also provide a complement to the overall history of Argentine cinema as adeptly described by Tamara Falicov, whose work denoting the cultural divide between the middle class and working class as evidenced by viewing habits proved insightful.
Laura Podalsky, Dr. (Advisor)
Margaret Flinn, Dr. (Committee Member)
James Genova, Dr. (Committee Member)
50 p.
Film Studies
transculturation; anime; television; fandom; transaction; argentina; dictatorship; globalism; media; reception;

Recommended Citations

Citations

  • Gillett, J. (2019). Television and Transculturation: An Examination of Japanese Anime in Post-Dictatorial Argentina [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555429612160638

    APA Style (7th edition)

  • Gillett, Jonathan. Television and Transculturation: An Examination of Japanese Anime in Post-Dictatorial Argentina. 2019. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1555429612160638.

    MLA Style (8th edition)

  • Gillett, Jonathan. "Television and Transculturation: An Examination of Japanese Anime in Post-Dictatorial Argentina." Master's thesis, Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1555429612160638

    Chicago Manual of Style (17th edition)

osu1555429612160638
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This open access ETD is published by The Ohio State University and OhioLINK.