Skip to Main Content
 

Global Search Box

 
 
 
 

Files

File List


Thesis_Warnimont_Final.pdf (1023.94 KB)

ETD Abstract Container

Abstract Header

Women Agvocates' Approaches to Using Instagram

Warnimont, Emily
http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675

Abstract Details

2019, Master of Science, Ohio State University, Agricultural and Extension Education.
As the new generation of consumers moves into the market space, it is important for producers in the agriculture industry to understand how to reach this audience. Consumers today are actively seeking more information from social media platforms such as Instagram. This platform can be used by organizations and personally to educate the consumer on the agricultural industry because it appeals to their need for strong imagery. This study focuses specifically on women in agriculture’s use of Instagram to educate and advocate. Posts collected in the study were categorized in themes, dairy, cows, beauty, food, fitness, family and education. Most of the posts were geared toward daily life on a dairy and educating consumers about basic practices used on the dairy. Through trust and transparency, the five accounts in this study have successfully grown a large following to share their messaging with. Through this study, it is easy to see the need for agriculturalists to continue to tell not only the story of agriculture on social media, but also their own stories to engage and educate consumers.
Annie Specht, Ph.D. (Advisor)
Caryn Filson, Ph.D. (Committee Member)
66 p.
Agriculture; Communication
social media, trust, transparency, agriculture communications, dairy, advocate

Recommended Citations

Citations

  • Warnimont, E. (2019). Women Agvocates' Approaches to Using Instagram [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675

    APA Style (7th edition)

  • Warnimont, Emily. Women Agvocates' Approaches to Using Instagram . 2019. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675.

    MLA Style (8th edition)

  • Warnimont, Emily. "Women Agvocates' Approaches to Using Instagram ." Master's thesis, Ohio State University, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=osu1557151318894675

    Chicago Manual of Style (17th edition)

osu1557151318894675
316
© 2019, all rights reserved.
This open access ETD is published by The Ohio State University and OhioLINK.