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Kyla Brathwaite, Masters Thesis .pdf (3.38 MB)

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BOPO-PRIATION: Exploring the Effects of The Corporate Adoption of the Body Positivity Movement and Audience Feedback on Women’s Perceptions of the Movement

Brathwaite, Kyla Noni
http://rave.ohiolink.edu/etdc/view?acc_num=osu1587501502000494

Abstract Details

2020, Master of Arts, Ohio State University, Communication.
Our study examined two prominent factors that were thought to counteract the efficacy of body positive images on young women. First, we sought to understand the degree to which the nature of the source (user-generated content or corporate sponsored) of body positive images affected how viewers react to body positive content on Instagram. Second, natural to the social media environment, we examined the degree to which the valence of user generated comments related to the body positive movement can influence how viewers responded to body positive images on Instagram. Four hundred and five adult women were recruited using Cloud Research powered by Turkprime. The results indicate that although participants recognized the commercial intent of corporate sponsored posts, this recognition of commercial persuasion did not negatively affect how participants evaluated the posts or the body positivity movement. Further, the valence of health-related comments (positive or negative) did not substantively influence how participants reacted to the body positive posts on Instagram. The results have implications for the persuasion knowledge model and provide insight for emerging research that seeks to understand the effects of body positive imagery on social media.
David DeAndrea , Dr. (Advisor)
Teresa Lynch , Dr. (Committee Member)
79 p.
Communication
Body positivity, communication, social comparison theory, persuasion knowledge model, native advertising, thin ideal, body appreciation, bopo

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Citations

  • Brathwaite, K. N. (2020). BOPO-PRIATION: Exploring the Effects of The Corporate Adoption of the Body Positivity Movement and Audience Feedback on Women’s Perceptions of the Movement [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1587501502000494

    APA Style (7th edition)

  • Brathwaite, Kyla . BOPO-PRIATION: Exploring the Effects of The Corporate Adoption of the Body Positivity Movement and Audience Feedback on Women’s Perceptions of the Movement . 2020. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1587501502000494.

    MLA Style (8th edition)

  • Brathwaite, Kyla . " BOPO-PRIATION: Exploring the Effects of The Corporate Adoption of the Body Positivity Movement and Audience Feedback on Women’s Perceptions of the Movement ." Master's thesis, Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1587501502000494

    Chicago Manual of Style (17th edition)

osu1587501502000494
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This open access ETD is published by The Ohio State University and OhioLINK.