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Research on the Development Potential of Chinese Webcomic Platforms： The Transformation of the Comic Format and Overseas Expansion

Jourdan, Jessica
http://rave.ohiolink.edu/etdc/view?acc_num=osu1618770430950611

Abstract Details

2021, Master of Arts, Ohio State University, East Asian Languages and Literatures.
The United States and Japan have established widely successful comic industries, which has led to cross-industry expansion and the creation of numerous derivative products with immense economic value. The large scale of American and Japanese comic exports has made it challenging for other countries to compete in the global comic market. However, in recent years, South Korea has begun to use online publishing platforms as an innovative way to share original Korean comic works with a large number of consumers domestically and overseas. Although China has one of the largest global economies and an enormous consumer population, the restrictions of traditional comic publishing methods has previously limited the creation and commercialization of China’s own original comic content. Originally, the majority of China’s domestic comic industry was comprised of comic imports from the United States and Japan. However, the past several years has witnessed the significant expansion of China’s domestic comic market and original work production with the utilization of webcomic platform innovations such as the ones used in South Korea. While the domestic market is growing rapidly, there is still room for overseas penetration. This research analyzes existing global webcomic platforms created by Korean companies, that have been relatively successful in the American and European markets, to establish guidelines for the potential development of similar global webcomic platforms for Chinese made comics. This research also surveys overseas consumers and analyzes their consumption habits and awareness of East Asian comic works, aiming to understand the market potential for Chinese comics in American and European markets. With the overseas expansion of Chinese popular culture such as webcomics, a potential is emerging to bridge cultural gaps and stimulate a wider understanding for Chinese culture and Chinese creators.
Jianqi Wang (Advisor)
Galal Walker (Committee Member)
Xiao-Bin Jian (Committee Member)
98 p.
Asian Studies
comics; webcomics; online comics; western market; expansion

Recommended Citations

Citations

  • Jourdan, J. (2021). Research on the Development Potential of Chinese Webcomic Platforms： The Transformation of the Comic Format and Overseas Expansion [Master's thesis, Ohio State University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=osu1618770430950611

    APA Style (7th edition)

  • Jourdan, Jessica. Research on the Development Potential of Chinese Webcomic Platforms： The Transformation of the Comic Format and Overseas Expansion . 2021. Ohio State University, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=osu1618770430950611.

    MLA Style (8th edition)

  • Jourdan, Jessica. "Research on the Development Potential of Chinese Webcomic Platforms： The Transformation of the Comic Format and Overseas Expansion ." Master's thesis, Ohio State University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=osu1618770430950611

    Chicago Manual of Style (17th edition)

osu1618770430950611
399
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This open access ETD is published by The Ohio State University and OhioLINK.