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A 30-Year Trend Analysis of Male Representation and Objectification in Esquire Advertisements

DeCarlo, Sarah
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1338736434

Abstract Details

2012, Bachelor of Science of Journalism (BSJ), Ohio University, Journalism.
This study was conducted as an undergraduate thesis submitted to the Honors Tutorial College. It employs a content analysis to examine the changes in the representation and objectification of male models in Esquire magazine advertisements, focusing on sole-male images. The time period being studied is 1980 to 2010, providing this study with a population sample of 1,530 advertisements. Findings showed that while the representation of men has remained about the same over these 30 years, the objectification of men has significantly increased.
Yusuf Kalyango, Dr. (Advisor)
80 p.
Communication; Gender; Gender Studies; Journalism; Mass Communications; Mass Media
Sarah DeCarlo; objectification; gender representation; men; male; media images; advertising; Esquire; content analysis

Recommended Citations

Citations

  • DeCarlo, S. (2012). A 30-Year Trend Analysis of Male Representation and Objectification in Esquire Advertisements [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1338736434

    APA Style (7th edition)

  • DeCarlo, Sarah. A 30-Year Trend Analysis of Male Representation and Objectification in Esquire Advertisements. 2012. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1338736434.

    MLA Style (8th edition)

  • DeCarlo, Sarah. "A 30-Year Trend Analysis of Male Representation and Objectification in Esquire Advertisements." Undergraduate thesis, Ohio University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1338736434

    Chicago Manual of Style (17th edition)

ouhonors1338736434
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© 2012, all rights reserved.
This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.