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Andrea Dubell French Thesis 2015.pdf (8.24 MB)

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Les Effets de la mondialisation sur la langue et la culture francaises dans le contexte des affaires et de la publicite Effects of Globalization on French Language and Culture in the Context of Business and Advertising

Dubell, Andrea
http://orcid.org/0000-0001-6117-7289
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1449519811

Abstract Details

, Bachelor of Arts (BA), Ohio University, French.
As America and the English language become increasingly predominant in the modern world, France struggles to find a balance between the preservation of its language and culture, and assimilation into the world of global English. France is a nation that prides itself on and profits from its rich cultural heritage. The French government has been creating laws to protect the French language for many years, beginning long before English was a true threat to the purity of the French language. As modern France increases and strengthens these measures meant to protect its language and heritage in an increasingly monocultural world, it also faces the threat of suppressing its economy and its relations with other countries. The use of English in advertising is a very popular and lucrative way for French companies to attract consumers, therefore businesses frequently exploit loopholes and sometimes blatantly ignore current language legislation. Consequences for these actions vary substantially, as it is extremely difficult to enforce laws that attempt to control the natural evolution of a language. French business schools also exploit or ignore current language legislation in efforts to attract a wider diversity of students and to prepare them for jobs that increasingly require the use of a global language. The effects of the globalization of English on language and business culture in France continues to evolve, and is a source of great controversy in France today.
Lois Vines, Ph.D. (Advisor)
111 p.
Business Education; Cultural Anthropology; Foreign Language; Language; Linguistics; Marketing; Modern Language; Sociolinguistics
French; francais; English; anglais; language legislation; legislation des langues; globalization; mondialisation; business; affaires; business schools; ecoles des affaires; advertising; publicite; linguistic purity; purete linguistique; culture

Recommended Citations

Citations

  • Dubell, A. (2015). Les Effets de la mondialisation sur la langue et la culture francaises dans le contexte des affaires et de la publicite Effects of Globalization on French Language and Culture in the Context of Business and Advertising [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1449519811

    APA Style (7th edition)

  • Dubell, Andrea. Les Effets de la mondialisation sur la langue et la culture francaises dans le contexte des affaires et de la publicite Effects of Globalization on French Language and Culture in the Context of Business and Advertising . 2015. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1449519811.

    MLA Style (8th edition)

  • Dubell, Andrea. "Les Effets de la mondialisation sur la langue et la culture francaises dans le contexte des affaires et de la publicite Effects of Globalization on French Language and Culture in the Context of Business and Advertising ." Undergraduate thesis, Ohio University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1449519811

    Chicago Manual of Style (17th edition)

ouhonors1449519811
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This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.