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Morgan Thomas Thesis 2018.pdf (963.11 KB)

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A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior

Thomas, Morgan Avery, Thomas
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087

Abstract Details

2018, Bachelor of Business Administration (BBA), Ohio University, Business Administration.
Gastro-tourism is a growing special interest tourism market that has proven to be a promising area for tourism destinations and marketers to explore as a means of promoting local economies. Despite its growing popularity as a form of tourism, there is still a lag present in academic research concerning this phenomenon. This lag is especially true regarding tourism research that discusses the consumer behavior traits of tourists that participate in this market. Thus, despite there being studies concerning gastro-tourists and their more general counterpart, food tourists, there has yet to be a study that attempts to classify these individuals based on their consumer behavior traits. The purpose of this thesis is to address this gap in research by attempting to create a conceptual typology with foci on gastro-tourists’ previous traveler types, motivation to participate in gastro-tourism, and tourists’ level of involvement in gastronomic experiences while traveling. Due to the conceptual nature of this typology, the author utilized an in-depth literature review to gather pertinent information concerning motivation factors previously identified throughout prior tourism research. Following this detailed review, all extracted motivations are then subjected to thematic analysis to extrapolate the most relevant motivation themes used within the typology.
Carla Childers, Dr. (Advisor)
89 p.
Business Administration; Marketing
gastro-tourism; gastronomic tourism; food tourism; consumer behavior; typology; conceptual typology; involvement; motivation

Recommended Citations

Citations

  • Thomas, Thomas, M. A. (2018). A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087

    APA Style (7th edition)

  • Thomas, Thomas, Morgan. A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior. 2018. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087.

    MLA Style (8th edition)

  • Thomas, Thomas, Morgan. "A Typology of Gastro Tourism Consumers: A Conceptual Classification of Gastronomic Tourists' Consumer Behavior." Undergraduate thesis, Ohio University, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1536073966117087

    Chicago Manual of Style (17th edition)

ouhonors1536073966117087
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This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.