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Empathy in Security.pdf (470.87 KB)

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Empathy in Security: The Effect of Personalized Awareness and Training Initiatives on Information Security Attitude and Behavioral Intention

Donaldson, Jacob
http://orcid.org/0000-0002-8957-2931
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618497031421455

Abstract Details

2021, Bachelor of Business Administration (BBA), Ohio University, Business Administration.
This study looks into the human element of information security (IS) by testing changes in attitude and behavioral intention following personalized IS awareness and training. Some modern IS research has left out attitude despite its theoretical foundation and ability to predict behavior, which is why the present study emphasizes its inclusion alongside behavioral intention. Traditional IS awareness and training programs fail to motivate employees to behave more securely due to a lack of empathy in the design of the IS program. This lack of motivation has caused employees to be the most commonly reported IS vulnerability for organizations. Many programs lack a degree of personal relevance that is needed to motivate employees to change their attitude and behavior towards IS. We propose a personalized awareness and training initiative that relies on personal relevance to address this issue. We argue that personalized awareness and training initiatives that rely on personal relevance are capable of significantly and positively changing IS attitude and behavioral intention amongst participants. The results of this study indicate that the type of awareness and training initiative participants received (general versus personalized) significantly and positively changed participant attitude, with no significant difference found in behavioral intention.
Gabriel Giordano, Ph.D. (Advisor)
45 p.
Business Administration
Information Security; Information Security Awareness; Information Security Training; Empathy in Information Security; Persuasive Communication; Elaboration Likelihood Model

Recommended Citations

Citations

  • Donaldson, J. (2021). Empathy in Security: The Effect of Personalized Awareness and Training Initiatives on Information Security Attitude and Behavioral Intention [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618497031421455

    APA Style (7th edition)

  • Donaldson, Jacob. Empathy in Security: The Effect of Personalized Awareness and Training Initiatives on Information Security Attitude and Behavioral Intention. 2021. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618497031421455.

    MLA Style (8th edition)

  • Donaldson, Jacob. "Empathy in Security: The Effect of Personalized Awareness and Training Initiatives on Information Security Attitude and Behavioral Intention." Undergraduate thesis, Ohio University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1618497031421455

    Chicago Manual of Style (17th edition)

ouhonors1618497031421455
165
© 2021, all rights reserved.
This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.