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Music as a Marketed Commodity: Strategies of Past, Present, and Future

Wittschen, Lauren R
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514

Abstract Details

2021, Bachelor of Science (BS), Ohio University, Journalism.
This thesis seeks to understand music marketing from the perspective of past, present, and future; it attempts to identify and explain consumer thoughts and behaviors regarding different music marketing campaigns. Insights from three focus groups combined with what can be drawn from existing research reveal that the future of music marketing will rely on discovery, longevity, and authenticity.
Josh Antonuccio (Advisor)
67 p.
Journalism; Marketing; Music
music marketing; music; music as a commodity; mass marketing; music and journalism; music and marketing; marketing strategies; music marketing strategies

Recommended Citations

Citations

  • Wittschen, L. R. (2021). Music as a Marketed Commodity: Strategies of Past, Present, and Future [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514

    APA Style (7th edition)

  • Wittschen, Lauren. Music as a Marketed Commodity: Strategies of Past, Present, and Future . 2021. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514.

    MLA Style (8th edition)

  • Wittschen, Lauren. "Music as a Marketed Commodity: Strategies of Past, Present, and Future ." Undergraduate thesis, Ohio University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619112503178514

    Chicago Manual of Style (17th edition)

ouhonors1619112503178514
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This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.