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FINAL THESIS TAYLOR DAHL.pdf (13.99 MB)

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PREMIUM PERCEPTIONS: An analysis of current and existing luxury branding strategies with a mock guide for emerging companies

Dahl, Taylor Brooke
http://orcid.org/0000-0002-4343-8382
http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1638511877322714

Abstract Details

2021, Bachelor of Science of Journalism (BSJ), Ohio University, Journalism.
This project’s scholarly essay explores the branding and advertising techniques, campaigns, and brand extensions of luxury fashion houses, and it considers the idea of creating an emotional relationship of trust and attachment with a consumer. This research seeks to find patterns and common creative efforts from the very consumers that high fashion companies pursue in order to maintain their successful branding image. It employs both surveys and interview material, using both quantitative and qualitative data with consumers to better understand their perceptions about certain brand attributes. The final professional project utilizes this research to create a complete creative branding guide with visual and other strategies for an emerging fashion brand that has the potential to meet perceptions of luxury goods.
Elizabeth Hendrickson (Advisor)
120 p.
Design; Journalism; Marketing

Recommended Citations

Citations

  • Dahl, T. B. (2021). PREMIUM PERCEPTIONS: An analysis of current and existing luxury branding strategies with a mock guide for emerging companies [Undergraduate thesis, Ohio University]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1638511877322714

    APA Style (7th edition)

  • Dahl, Taylor. PREMIUM PERCEPTIONS: An analysis of current and existing luxury branding strategies with a mock guide for emerging companies. 2021. Ohio University, Undergraduate thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1638511877322714.

    MLA Style (8th edition)

  • Dahl, Taylor. "PREMIUM PERCEPTIONS: An analysis of current and existing luxury branding strategies with a mock guide for emerging companies." Undergraduate thesis, Ohio University, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1638511877322714

    Chicago Manual of Style (17th edition)

ouhonors1638511877322714
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© 2021, some rights reserved.Creative Commons License PREMIUM PERCEPTIONS: An analysis of current and existing luxury branding strategies with a mock guide for emerging companies by Taylor Brooke Dahl is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by Ohio University Honors Tutorial College and OhioLINK.