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Donor Perceptions of Cultivation and Stewardship at Lourdes University

Kuhr, Brittanie Elizabeth
http://orcid.org/0000-0002-9658-4674
http://rave.ohiolink.edu/etdc/view?acc_num=toledo1430428438

Abstract Details

2015, Master of Education, University of Toledo, Higher Education.
Donor cultivation and retention is vital to the continued success of higher education institutions, especially at a time when tuition is on the rise and state funding continues to decrease. Mid-range donors are the future of major gifts, thus it is vital for institutions to have an adequate understanding of their giving influences and patterns. This research solicited mid-range donors for their perceptions on cultivation and stewardship practices at Lourdes University. An electronic survey was distributed to 275 individuals who were identified by Lourdes University as mid-range donors. Fifty-three surveys were electronically submitted for a response rate of 19%. Respondents placed significant value on Lourdes University’s positive influence on the community. Responses also revealed that there is a lack of awareness in regards to campus events and giving societies. The researcher suggested that Lourdes capitalize on the University’s involvement and influence on the community when cultivating new donors. Recommendations also included increasing donor scope through engagement of community members rather than focusing solely on alumni.
Debra Harmening, Ph.D. (Committee Chair)
Snejana Slantcheva-Durst, Ph.D. (Committee Member)
David Meabon, Ph.D. (Committee Member)
80 p.
Education; Education Finance; Educational Leadership; Higher Education; Higher Education Administration
Fundraising; Philanthropy; Cultivation; Engagement; Solicitation; Stewardship; Higher Education; Education; Donors; Retention; Mid-Range; Mid-Range Donors; Alumni; Influences; Colleges; Universities; Giving;

Recommended Citations

Citations

  • Kuhr, B. E. (2015). Donor Perceptions of Cultivation and Stewardship at Lourdes University [Master's thesis, University of Toledo]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1430428438

    APA Style (7th edition)

  • Kuhr, Brittanie. Donor Perceptions of Cultivation and Stewardship at Lourdes University. 2015. University of Toledo, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=toledo1430428438.

    MLA Style (8th edition)

  • Kuhr, Brittanie. "Donor Perceptions of Cultivation and Stewardship at Lourdes University." Master's thesis, University of Toledo, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1430428438

    Chicago Manual of Style (17th edition)

toledo1430428438
457
© 2015, all rights reserved.
This open access ETD is published by University of Toledo and OhioLINK.