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Factors That Influence Alumni Giving at Three Private Universities

Pinion, Tyson L
http://orcid.org/0000-0003-2778-9761
http://rave.ohiolink.edu/etdc/view?acc_num=toledo1471529964

Abstract Details

2016, Doctor of Philosophy, University of Toledo, Higher Education.
State and federal funding for higher education is becoming more restrictive at the same time competition for donations to non-profit and educational institutions grows. As such, university development departments are challenged with identifying potential donors and with adopting more efficient practices so as to ensure successful fund-raising campaigns. This study used de-identified alumni donation information from three, private, Ohio-based universities over a 10-year period, 1995-2005. Using Astin’s Theory of Student of Involvement (1984) as its framework, the researcher sought to determine what influence, if any, alumni demographic information, undergraduate fields of study, and undergraduate experiences in on-campus academic, social, and athletic pursuits have on alumni donations. A significant finding from this study is the fact that having alumni involved in more than one on-campus academic, social, or athletic pursuit was the most significant predictor of alumnus total donations, the study’s criterion variable. This study is believed to be the first to have applied Astin’s student involvement theory to alumni donation patterns. Future researchers may identify even more opportunities to target philanthropic opportunities among alumni so as to ensure more efficient, effective higher education donor campaigns.
Ronald Opp, PhD (Committee Chair)
Debra Harmening, PhD (Committee Member)
Michael Coomes, PhD (Committee Member)
Jim Troha, PhD (Committee Member)
121 p.
Higher Education Administration
Alumni; donations; fundraising; philanthropy; student affairs; predictive modeling; alumni affairs; athletics; development; advancement; astin; donor; campaign; target marketing; participation rates; academic affairs; strategic planning; board; private

Recommended Citations

Citations

  • Pinion, T. L. (2016). Factors That Influence Alumni Giving at Three Private Universities [Doctoral dissertation, University of Toledo]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1471529964

    APA Style (7th edition)

  • Pinion, Tyson. Factors That Influence Alumni Giving at Three Private Universities. 2016. University of Toledo, Doctoral dissertation. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=toledo1471529964.

    MLA Style (8th edition)

  • Pinion, Tyson. "Factors That Influence Alumni Giving at Three Private Universities." Doctoral dissertation, University of Toledo, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1471529964

    Chicago Manual of Style (17th edition)

toledo1471529964
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© 2016, some rights reserved.Creative Commons License Factors That Influence Alumni Giving at Three Private Universities by Tyson L Pinion is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. Based on a work at etd.ohiolink.edu.
This open access ETD is published by University of Toledo and OhioLINK.