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ucin1054225749.pdf (6.27 MB)
ETD Abstract Container
Abstract Header
DESIGNING TO MARKET HIGHER EDUCATION USING QUICKTIME STREAMING VIDEO WEBSITE
Author Info
LAMPE, ERIN ELIZABETH
Permalink:
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054225749
Abstract Details
Year and Degree
2003, MDes, University of Cincinnati, Design, Architecture, Art, and Planning : Design.
Abstract
This thesis chronicles the inception to creation of a web site designed to market higher education to the new, internet-savvy generation of high school students. The web site employs Apple Computer’s® Streaming QuickTime technology which allows the viewer immediate access to 23 different department videos of real students selling various liberal arts’ college department to their peers. The QuickTime® movies tell short anecdotal stories are about the highlighted departments and the advantages of that major at the University of Cincinnati. The web graphics are designed to be visually stimulating and appeal to high school students as well as their parents. The design rationale and marketing research behind this project’s origin are also thoroughly discussed in this thesis, as well as the technology used to execute it successfully.
Committee
J. Chewning (Advisor)
Pages
101 p.
Keywords
digital design
;
quicktime
;
website
;
streaming
;
apple
;
internet
;
design
;
recruitment
;
video
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Citations
LAMPE, E. E. (2003).
DESIGNING TO MARKET HIGHER EDUCATION USING QUICKTIME STREAMING VIDEO WEBSITE
[Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054225749
APA Style (7th edition)
LAMPE, ERIN.
DESIGNING TO MARKET HIGHER EDUCATION USING QUICKTIME STREAMING VIDEO WEBSITE.
2003. University of Cincinnati, Master's thesis.
OhioLINK Electronic Theses and Dissertations Center
, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054225749.
MLA Style (8th edition)
LAMPE, ERIN. "DESIGNING TO MARKET HIGHER EDUCATION USING QUICKTIME STREAMING VIDEO WEBSITE." Master's thesis, University of Cincinnati, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1054225749
Chicago Manual of Style (17th edition)
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Document number:
ucin1054225749
Download Count:
1,511
Copyright Info
© 2003, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.