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Direct-To-Consumer Advertising of Genetic Tests Expands the Role of Obstetrician-Gynecologists

Gill, Carrie F
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1092791196

Abstract Details

2004, MS, University of Cincinnati, Allied Health Sciences : Genetic Counseling.
This study characterized women’s responses to the direct-to-consumer advertising campaign for BRACAnalysisreg; hereditary breast and ovarian cancer susceptibility testing. The study assessed women’s intent to pursue testing before and after viewing the commercial and identified where women would seek out information. Pre- and post-test questionnaires assessed family history of breast cancer, breast cancer anxiety and risk perception, as well as the likelihood that women would pursue genetic testing for breast cancer risk. After viewing the advertisement, 73% of women reported interest in information about BRACAnalysis®. Overall, 76% of women reported that they would seek information on BRACAnalysisreg; testing from their OB/GYN and 37% would go to their family doctor. Being that OB/GYNs may soon be faced with an increase in questions about and requests for BRACAnalysisreg; testing, it is imperative that an educational plan be set in place to train OB/GYNs further about the genetics of breast and ovarian cancer.
Jennifer Gamm (Advisor)
33 p.
Direct-to-consumer; BRACAnalysis; HBOC; Breast Cancer; BRCA; Genetic Tests; OB/GYN

Recommended Citations

Citations

  • Gill, C. F. (2004). Direct-To-Consumer Advertising of Genetic Tests Expands the Role of Obstetrician-Gynecologists [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1092791196

    APA Style (7th edition)

  • Gill, Carrie. Direct-To-Consumer Advertising of Genetic Tests Expands the Role of Obstetrician-Gynecologists. 2004. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1092791196.

    MLA Style (8th edition)

  • Gill, Carrie. "Direct-To-Consumer Advertising of Genetic Tests Expands the Role of Obstetrician-Gynecologists." Master's thesis, University of Cincinnati, 2004. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1092791196

    Chicago Manual of Style (17th edition)

ucin1092791196
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© 2004, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.