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A GIS Based Locational Analysis on Wal-Mart and Kmart Stores in Greater Cincinnati with the Huff Model

Li, Yingru
http://rave.ohiolink.edu/etdc/view?acc_num=ucin1152652586

Abstract Details

2006, MA, University of Cincinnati, Arts and Sciences : Geography.
This study aims to analyze and explain, from a location perspective, differences in the performance of Walmart and Kmart stores in the Greater Cincinnati Area. Results show that the selection of store locations contributed to the lower sales of Kmart, as compared to that of Wal-Mart. A modified Huff model, taking into consideration spatial competition and agglomeration, is developed to estimate the potential sales of individual Kmart and Wal-Mart stores. It is the first time that the agglomeration was added in Huff model to estimate the potential sales of retail stores. The adding of a competition factor eliminates the extensive computation of probabilities for the competitors of Kmart and Wal-Mart. This research provides a feasible measurement for store performance. Based on the number of cars and the national average sales of Kmart and Wal-Mart stores, the estimated actual sales, namely the measurement of the store performances, were obtained.
Dr. Lin Liu (Advisor)
85 p.
Geography
Huff model; Kmart; Wal-Mart; GIS; Agglomeration; Competition

Recommended Citations

Citations

  • Li, Y. (2006). A GIS Based Locational Analysis on Wal-Mart and Kmart Stores in Greater Cincinnati with the Huff Model [Master's thesis, University of Cincinnati]. OhioLINK Electronic Theses and Dissertations Center. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1152652586

    APA Style (7th edition)

  • Li, Yingru. A GIS Based Locational Analysis on Wal-Mart and Kmart Stores in Greater Cincinnati with the Huff Model. 2006. University of Cincinnati, Master's thesis. OhioLINK Electronic Theses and Dissertations Center, http://rave.ohiolink.edu/etdc/view?acc_num=ucin1152652586.

    MLA Style (8th edition)

  • Li, Yingru. "A GIS Based Locational Analysis on Wal-Mart and Kmart Stores in Greater Cincinnati with the Huff Model." Master's thesis, University of Cincinnati, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1152652586

    Chicago Manual of Style (17th edition)

ucin1152652586
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© 2006, all rights reserved.
This open access ETD is published by University of Cincinnati and OhioLINK.